A region for the people

Over 6 million people live in the RegioTriRhena, two thirds are of employment age. Since 2010, the employment rate has grown from 79 to 81%. This is a region of economic strength, covering vehicle construction, tourism, service sectors and the life sciences, which all secure jobs and stable growth. It is also a region where people enjoy living, are above the average happy and in general earn above-average wages. This happiness is also shared with 22 million tourists per year who have registered overnight stays.

Shopping tourism is governed by the market conditions

Buying petrol in Switzerland or cigarettes in France? Shopping tourism is a major theme in the region. Although the courses vary continuously, today Alsace citizens can buy their Gauloises in Breisach, or the Baden citizens enjoy trips to the Supermarche, where the fish counters have Mediterranean-like offers. The Swiss purchase million-fold in Germany, although this can generate conflicts, especially for trade in Switzerland, which cannot compete with the lower prices in South Baden or Alsace. However, the Baden citizens still enjoy shopping in Migros in Basel.